JOANNE BLACK
CO-FOUNDER AND CO-OWNER
Joanne received a degree in Art from the Limerick Institute of Technology (LIT) and went on to study at the London College Of Fashion obtaining a BA in Fashion Styling and Production. After college she started modeling and became Miss Ireland in 1995. She later represented Ireland at the Miss World and Miss Universe pageants.
Having gained significant experience in the fashion industry she decided to begin a career as a fashion stylist. Joanne has worked with numerous celebrities and her work appeared in the most prestigious fashion publications in the world. Her experience in sustainable fashion started years ago with her collaboration with supermodel and philanthropist Petra Nemcova who has been the first celebrity committed to wear exclusively sustainable brands. Today Joanne is considered a reference within the sustainable fashion industry.
Viktoriia Vromen
CO-FOUNDER AND CO-OWNER
Viktoriia has a Journalism degree and MBA in Marketing. She started 10 years ago working in sport, business and anti-crisis PR in Russia. She also has an international model career and many collaborations with top fashion designers. Two years ago she became vegetarian and moved to Los Angeles, where she started living a sustainable life and created her luxury organic cosmetic brand “ROSH” . After meeting Joanne she decided to put together her experience in PR and fashion and together they created Aeraid.
